“Anyone starting a business now, I think that’s a huge opportunity to find mentorship to connect with like-minds.” – Sonja Williams

Sonja Williams is the Co-Founder and Director of Marketing for Go Getter Marketing Group, a company that has been helping small- and medium-sized businesses grow since 2008. Formerly the Chief Marketing Officer at Hire Ground, Sonja has over 15 years’ experience in marketing consulting. She has helped numerous brands enhance their digital marketing teams through training, strategy development, and the implementation of best practices. Sonja has worked for companies such as NCR Corporation, Federal Highway Administration, and Eli Lilly. She has a BA in International Business and Marketing from Clark Atlanta University and a Marketing MBA from Mercer University. Sonja is currently based in Mexico with her husband and two children.

“It’s always been my philosophy to have a team that is a hybrid.” – Sonja Williams

In the third episode of Breaking Barriers, Building a Hire Ground, Sonja joins hosts Cloe Guidry-Reed and Adam Moore to share her experience of being a minority woman business owner, revealing the challenges she has faced on the road to becoming a successful diverse supplier.

 “Continuously training and developing yourself then looking for ways and opportunities to mentor others all goes hand-in-hand.” Sonja Williams

Sonja explains why relocating her base to Mexico has been an amazing experience but has meant some creative coordination regarding office hours and childcare. She reveals her method to securing a mentor in business, and the kinds of questions she asks people she perceives to be further along in their career. She also discusses the new digital era of marketing which allows for greater accessibility to new markets, increased flexibility across budgets, and more precisely targeted ad campaign messaging.

“I love Hire Ground! Honestly, it’s filling the void where people might go register as a supplier.” – Sonja Williams

Topics discussed in this episode of Breaking Barriers, Building a Hire Ground:

  • How reading The 4-Hour Work Week made Sonja pivot her career aspirations
  • Why good mentoring is a two-way street
  • How Sonja selects her mentors, even if they don’t know it
  • How digital marketing has allowed Sonja’s family to live a Mexican adventure
  • Sonja’s tips on navigating a husband/wife business partnership
  • Groups you can join to extend your network and seek out a mentor

Resources Mentioned:

Connect with Sonja Williams:

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University of Georgia Supply Chain Advisory Board

In addition to ensuring the UGA’s supply chain curriculum meets employer’s needs, the board also connects employers with highly qualified students and joins corporate board members like Johnson & Johnson, Home Depot, and Chick-Fil-A to discover and hire tomorrow’s supply chain innovators today. 

To learn more go to www.terry.uga.edu and click on “Alumni”, where you will find the Supply Chain Advisory Board

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