Everyone has an experience of being promised something and then discovering the promise cannot be kept. While it may be easier to accept someone’s information without intending to follow up, you never know when that decision could come back to haunt you. It’s important whether you’re on the corporate side or the supplier side to remain transparent and be realistic about what you can actually provide in a partnership.
In today’s episode, we talk about what both corporates and suppliers can do to help increase transparency and be realistic about their promises. We discuss what a cycle time is and how this timeline can be a lot longer for larger businesses. We talk about why you shouldn’t focus on getting contracts at tradeshows, and what you should be looking for instead. We also explain how working in a tier-two can be a great learning experience and opportunity to grow with larger businesses.
“Any relationship is going to be as deep and as valuable as the time and effort you put into it.” – Adam Moore
This week on Breaking Barriers:
- The importance of transparency when communicating with suppliers
- Understanding what a “Cycle Time” is and how long this process can take
- The flexibility of larger businesses vs smaller businesses
- Accepting that small businesses may be competing with larger ones for contracts
- What you should be focusing on getting at tradeshows
- How tier-two programs can be a great opportunity to begin working with larger companies
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